Starting Point & Challenge (Before Intervention):

• Account was overwhelmingly weighted toward Tier 3 audiences and the United States representation was low, indicating poor targeting

• While traffic was high, it was the wrong kind of traffic for monetization goals.

• Client Goal: Re-target content to attract a higher-value, Tier 1 audience to increase advertising and monetization potential.

The Strategy & Intervention:

"We took control of his accounts and started posting 3 posts a day that were strategically planned."

• Content Pivot: Instant removal of "Skull Phonk" edits and luxury lifestyle themes.

• New Content Focus: Transitioned to talking head videos explaining practical, realistic income streams (e.g., "Earn $2-10k a month from YouTube Shorts to increase your income").

• Messaging Shift: Moved away from unrealistic claims like "MAKE A MILLION DOLLARS" to target audiences in higher-value regions (Tier 1).

Results (After Intervention):

The strategic shift in content immediately and significantly re-calibrated the audience demographic toward high-value regions.

Main Success: The US audience share nearly doubled and became the dominant country.