You're probably in this position. You launch your app, maybe even get some initial traction, but then you hit the wall every mobile app founder dreads.

Paid ads are bleeding money. Your cost per install keeps climbing. The audiences you're reaching don't convert. Your micro influencers ghost you after one post. And worst of all, when you do get downloads, they're coming from countries where users don't spend money.

This was exactly the situation our client Align found themselves in. They had a solid, problem-soving app, but traffic generation was all over the place.

Sound familiar?