Campaign Performance Repor

Timeframe: 22/09/2025 – 04/10/2025

Scope: 15,548 videos across 260 accounts

1. Overall Performance

• Total Views: 9.2M

• Engagements: 123.4K

• The campaign generated strong, consistent growth across the entire two-week period.

2. Viral Content Highlights

• Most Viral Video: @Conspiracy.deception

• Runner-Up: @comicmeme

• Key Theme: $House Coin consistently drove viral traction, both in views and engagement.

3. Virality and Content Insights

• Virality Median: Most videos were in the <1x virality range, with significant spikes in the 5–10x range and a few outliers reaching 25x+.

• Optimal Duration: Clips around 5 seconds delivered the highest average views. Videos under 15 seconds consistently outperformed longer formats.

4. Campaign Scale and Growth

• Daily Average Views: 707,628

• Weekly Average Views: 4,599,584

• Uploads:

• Upload consistency across accounts was a key factor behind the sustained reach.

5. Top Performing Accounts

• @tough_rohann – 562.8K views | 1.62% ER

• @xhunt_man – 548K views | 1.47% ER

• @tough.dantee – 383.4K views | 1.95% ER

• @sarcastic__ronnu – 173.9K views | 21.9% outperform rate (most efficient account)

• Accounts with outperform rates above 10% proved to be highly scalable drivers of results.

6. Key Takeaways

• 9.2M views achieved in just two weeks across 15.5K videos.

• Short video length (≤10s) clearly outperformed all other formats.

• $House Coin narrative proved to be the most effective storyline for virality.

• A handful of accounts with high outperform rates (10–20%+) delivered exceptional ROI.

7. Next Steps

• Review and iterate on content styles, particularly short-format hooks.

• Identify top-performing accounts to allocate higher share of uploads.

• Discuss and align on budgets for the next campaign cycle.

• Test new creative angles while keeping $House Coin content as a central theme.