Veil of Night
Proposal: Allora Pre-Launch Narrative & Awareness Campaign
Proposal: Allora Pre-Launch Narrative & Awareness Campaign
Retainer: $13,000/month
Revenue Share: 8%
Commitment: 3 months minimum
Campaign Budget: $10,000/month for creators (targeting 5-10 million Short Form views monthly)
Virality's mandate is to execute a high-impact, narrative-driven campaign to build massive community momentum and establish Allora as the de facto decentralized AI leader before their token launch, via sophisticated, narrative-driven content designed to make a complex technology feel urgent, inevitable, and revolutionary.
Content Activation
Our strategy for content activation will focus on translating Allora's technical power into compelling, emotionally resonant stories that are easily understood by the broader crypto and tech communities. We will sell the vision of a decentralized AI future.
Content will anchor around three core pillars:
1. Narrative Warfare
The Decentralized Rebellion → Positioning centralized AI (OpenAI, Anthropic) as a potential "dystopian threat" and framing Allora as the open, transparent alternative.
2. The Founder's Voice
Building the Personal Brand → Leveraging the expertise and personalities of the founders to build authority, trust, and a human connection to the project.
3. The Alpha Leak
Demonstrating the Product's Power → Showcasing the tangible results of the network's predictive models in a way that feels like valuable insider information.
We'll mobilize a curated team of Virality's most intelligent, crypto-native creators to push these messages across X (Twitter), Instagram Reels, and TikTok.
Creators will be incentivized to master these high-impact formats:
The "AI Supervillain" Analogy: Creating viral videos that use imagery of dystopian AI (e.g., HAL 9000, Skynet) to represent the risks of centralized AI, with a powerful hook: "This is the future OpenAI is building." The video concludes by positioning Allora as the community-owned "superhero" alternative.
Founder Podcast Clipping: We will secure placements for the founders on key tech and crypto podcasts. Our team will then clip the most insightful and controversial takes, layering them over engaging b-roll with the Allora logo prominently displayed. The goal is to make the founders' voices ubiquitous in relevant conversations.
"This AI Predicted the Pump" (UGC Explainer): A format where creators showcase a successful price prediction from the Allora network after it has happened. The hook: "This AI network called the Solana pump to the dollar. Here's how." This creates powerful social proof and positions the platform as an indispensable tool for savvy traders.
Investment and ROI
Ongoing Retainer: $13,000/month
Revenue Share: 8% of generated revenue
Campaign Budget: $30,000 for the initial 3-month campaign ($10,000/month), deployed to a dedicated in-house team of creators to ensure the highest quality and narrative consistency.
What's included:
Comprehensive narrative and content strategy for the pre-launch phase
Brand messaging hooks, audiences, and scripting for videos and podcasts
"Gorilla marketing" tactics and strategic content deployment
Post-production clipping service for all content
Securing and managing podcast placements for the founders
Full campaign setup with a dedicated team of vetted creators
Detailed weekly reporting on community growth, social sentiment, and engagement metrics
Bi-weekly strategy calls to align on the pre-launch roadmap and optimize content performance
Closing Note
For a pre-launch project in a competitive market, owning the narrative is the only metric that matters. This campaign is designed to make Allora synonymous with the future of decentralized AI, building an intellectual and cultural moat that competitors cannot easily cross. By the time the product launches, the market will not only understand its value but will see its success as a foregone conclusion.
Retainer: $13,000/month
Revenue Share: 8%
Commitment: 3 months minimum
Campaign Budget: $10,000/month for creators (targeting 5-10 million Short Form views monthly)
Virality's mandate is to execute a high-impact, narrative-driven campaign to build massive community momentum and establish Allora as the de facto decentralized AI leader before their token launch, via sophisticated, narrative-driven content designed to make a complex technology feel urgent, inevitable, and revolutionary.
Content Activation
Our strategy for content activation will focus on translating Allora's technical power into compelling, emotionally resonant stories that are easily understood by the broader crypto and tech communities. We will sell the vision of a decentralized AI future.
Content will anchor around three core pillars:
1. Narrative Warfare
The Decentralized Rebellion → Positioning centralized AI (OpenAI, Anthropic) as a potential "dystopian threat" and framing Allora as the open, transparent alternative.
2. The Founder's Voice
Building the Personal Brand → Leveraging the expertise and personalities of the founders to build authority, trust, and a human connection to the project.
3. The Alpha Leak
Demonstrating the Product's Power → Showcasing the tangible results of the network's predictive models in a way that feels like valuable insider information.
We'll mobilize a curated team of Virality's most intelligent, crypto-native creators to push these messages across X (Twitter), Instagram Reels, and TikTok.
Creators will be incentivized to master these high-impact formats:
The "AI Supervillain" Analogy: Creating viral videos that use imagery of dystopian AI (e.g., HAL 9000, Skynet) to represent the risks of centralized AI, with a powerful hook: "This is the future OpenAI is building." The video concludes by positioning Allora as the community-owned "superhero" alternative.
Founder Podcast Clipping: We will secure placements for the founders on key tech and crypto podcasts. Our team will then clip the most insightful and controversial takes, layering them over engaging b-roll with the Allora logo prominently displayed. The goal is to make the founders' voices ubiquitous in relevant conversations.
"This AI Predicted the Pump" (UGC Explainer): A format where creators showcase a successful price prediction from the Allora network after it has happened. The hook: "This AI network called the Solana pump to the dollar. Here's how." This creates powerful social proof and positions the platform as an indispensable tool for savvy traders.
Investment and ROI
Ongoing Retainer: $13,000/month
Revenue Share: 8% of generated revenue
Campaign Budget: $30,000 for the initial 3-month campaign ($10,000/month), deployed to a dedicated in-house team of creators to ensure the highest quality and narrative consistency.
What's included:
Comprehensive narrative and content strategy for the pre-launch phase
Brand messaging hooks, audiences, and scripting for videos and podcasts
"Gorilla marketing" tactics and strategic content deployment
Post-production clipping service for all content
Securing and managing podcast placements for the founders
Full campaign setup with a dedicated team of vetted creators
Detailed weekly reporting on community growth, social sentiment, and engagement metrics
Bi-weekly strategy calls to align on the pre-launch roadmap and optimize content performance
Closing Note
For a pre-launch project in a competitive market, owning the narrative is the only metric that matters. This campaign is designed to make Allora synonymous with the future of decentralized AI, building an intellectual and cultural moat that competitors cannot easily cross. By the time the product launches, the market will not only understand its value but will see its success as a foregone conclusion.