Veil of Night
Proposal Drosera
Proposal Drosera
Proposal: Drosera Pre-TGE Community Growth & Narrative Campaign
Retainer: $6,000/month
Commitment: 2 months minimum ($12,000 retainer upfront, excluding campaign budget)
Content Style: A sophisticated mix of educational storytelling, visionary brand content, and social proof, designed to make a complex technical product feel both essential and inevitable.
Our mandate is to execute a high-impact, narrative-driven campaign to build massive community momentum and establish Drosera as a fundamental pillar of on-chain security before their Token Generation Event (TGE).
Content Activation
Our strategy will focus on translating Drosera's technical power into compelling, emotionally resonant stories that are easily understood by the broader crypto community. We will not sell features; we will sell the vision of a safer, more automated Ethereum.
Content will anchor around three core pillars:
Problem/Solution Storytelling: Highlighting the catastrophic DeFi hacks that Drosera is built to prevent.
Visionary Narrative: Positioning Drosera as a fundamental evolution of smart contract capabilities.
Borrowed Authority: Leveraging their high-profile partners to create overwhelming social proof.
We’ll mobilize a curated team of Virality’s most intelligent crypto-native creators to push these messages across X (Twitter), Instagram Reels, and TikTok.
Creators will be incentivized to master these high-impact formats:
"Anatomy of a Hack" Storytelling Slideshows: We will deconstruct famous, multi-million dollar DeFi exploits into simple, dramatic narratives. The hook: "How $190 Million Was Stolen in 2 Hours." The conclusion: "A Drosera Trap could have stopped this." This format makes the problem tangible and the solution undeniable.
"Ethereum Evolved" Visionary Content: This style uses high-level, aesthetic visuals and powerful text overlays ("Giving smart contracts senses," "Automating trust in a trustless world") to sell the grand vision, making Drosera feel like a core part of the future of Web3.
"The Operators" Social Proof Campaign: Simple, professional slideshows featuring the logos of their top-tier partners (Alchemy, Chorus One, Everstake). The message is direct and powerful: "The biggest names in Web3 are already running on Drosera. Find out why." This builds instant credibility.
Investment and ROI
Upfront Commitment: $12,000 (covers the first two months of the retainer).
Ongoing Retainer: $6,000/month.
Campaign Budget: $10,000 for the initial 60-day campaign, deployed directly into creator incentives on a performance (RPM) basis.
What’s included:
Comprehensive narrative and content strategy for the pre-TGE phase.
Full campaign setup with a dedicated team of vetted crypto-native creators.
Management of a high-volume, multi-platform content push.
Weekly campaign optimization and performance reporting focused on community growth and engagement metrics.
Bi-weekly strategy calls to align on the pre-launch roadmap.
Closing Note
For a pre-TGE project, narrative is everything. Our focus is to make Drosera synonymous with on-chain security, ensuring that by the time the token launches, the market not only understands its value but sees it as an essential piece of Ethereum's future. This campaign is designed to build the social proof and community momentum necessary for a massively successful TGE.
Proposal: Drosera Pre-TGE Community Growth & Narrative Campaign
Retainer: $6,000/month
Commitment: 2 months minimum ($12,000 retainer upfront, excluding campaign budget)
Content Style: A sophisticated mix of educational storytelling, visionary brand content, and social proof, designed to make a complex technical product feel both essential and inevitable.
Our mandate is to execute a high-impact, narrative-driven campaign to build massive community momentum and establish Drosera as a fundamental pillar of on-chain security before their Token Generation Event (TGE).
Content Activation
Our strategy will focus on translating Drosera's technical power into compelling, emotionally resonant stories that are easily understood by the broader crypto community. We will not sell features; we will sell the vision of a safer, more automated Ethereum.
Content will anchor around three core pillars:
Problem/Solution Storytelling: Highlighting the catastrophic DeFi hacks that Drosera is built to prevent.
Visionary Narrative: Positioning Drosera as a fundamental evolution of smart contract capabilities.
Borrowed Authority: Leveraging their high-profile partners to create overwhelming social proof.
We’ll mobilize a curated team of Virality’s most intelligent crypto-native creators to push these messages across X (Twitter), Instagram Reels, and TikTok.
Creators will be incentivized to master these high-impact formats:
"Anatomy of a Hack" Storytelling Slideshows: We will deconstruct famous, multi-million dollar DeFi exploits into simple, dramatic narratives. The hook: "How $190 Million Was Stolen in 2 Hours." The conclusion: "A Drosera Trap could have stopped this." This format makes the problem tangible and the solution undeniable.
"Ethereum Evolved" Visionary Content: This style uses high-level, aesthetic visuals and powerful text overlays ("Giving smart contracts senses," "Automating trust in a trustless world") to sell the grand vision, making Drosera feel like a core part of the future of Web3.
"The Operators" Social Proof Campaign: Simple, professional slideshows featuring the logos of their top-tier partners (Alchemy, Chorus One, Everstake). The message is direct and powerful: "The biggest names in Web3 are already running on Drosera. Find out why." This builds instant credibility.
Investment and ROI
Upfront Commitment: $12,000 (covers the first two months of the retainer).
Ongoing Retainer: $6,000/month.
Campaign Budget: $10,000 for the initial 60-day campaign, deployed directly into creator incentives on a performance (RPM) basis.
What’s included:
Comprehensive narrative and content strategy for the pre-TGE phase.
Full campaign setup with a dedicated team of vetted crypto-native creators.
Management of a high-volume, multi-platform content push.
Weekly campaign optimization and performance reporting focused on community growth and engagement metrics.
Bi-weekly strategy calls to align on the pre-launch roadmap.
Closing Note
For a pre-TGE project, narrative is everything. Our focus is to make Drosera synonymous with on-chain security, ensuring that by the time the token launches, the market not only understands its value but sees it as an essential piece of Ethereum's future. This campaign is designed to build the social proof and community momentum necessary for a massively successful TGE.