Veil of Night
Proposal Glif
Proposal Glif
Proposal: Glif User Acquisition & Brand Domination Campaign
Retainer: $10,000/month
Commitment: 3 months minimum ($30,000 upfront, excluding campaign budget)
Content Style: All content will be designed to make sophisticated AI technology feel simple, powerful, and accessible, focusing on the incredible outcomes the agents produce.
Our mandate is to drive mass user acquisition for the Glif platform by dominating the conversation around "creative AI" and establishing Glif as the undisputed leader for the next generation of creators and developers.
Content Activation
Our strategy will leverage a hybrid model, combining the high-production quality of an in-house team with the massive scale of our public creator network. The content will not focus on technical jargon but on visually spectacular demonstrations of Glif's power.
Content will anchor around three core pillars:
Demonstrating Unfair Advantage: Showcasing the platform's incredible speed and efficiency in a competitive, entertaining format.
Unlocking Creative Potential: Making the platform feel fun, relatable, and easy to use through authentic, story-driven content.
Solving Practical Problems: Highlighting Glif's ability to streamline complex workflows for a more business-oriented audience.
We’ll mobilize Virality’s network to push these messages across TikTok, X (Twitter), and Instagram Reels, utilizing the following high-impact formats:
The "AI vs. Human" Challenge: A series of fast-paced, split-screen videos pitting a Glif agent against a human expert in a time-based challenge (e.g., "Can an AI build a video game faster than a human developer?"). This format is designed for maximum "wow" factor and social sharing.
"We Gave an AI Agent a Viral Challenge": A narrative-driven UGC series where creators document their process of using Glif to achieve a fun goal (e.g., "I asked an AI to create a theme song for my dog"). This showcases the platform's creative potential in a relatable way.
"Viral Workflow" Slideshows: Educational yet engaging slideshows that break down a complex task into simple steps, with each step being "powered by" a Glif agent (e.g., "How to create a viral ad campaign in 60 seconds").
Investment and ROI
Upfront Commitment: $90,000 (covers the first 3 months of the retainer and campaign budget).
Ongoing Retainer: $10,000/month.
Campaign Budget: $60,000 for the initial 3-month campaign, deployed across the in-house team and a high-RPM public campaign.
What’s included:
Comprehensive content strategy and execution using a hybrid in-house and public creator model.
Production of high-quality, "hero" video assets for core messaging.
Management of a high-volume UGC campaign to drive mass awareness and distribution.
Detailed weekly reporting on user acquisition, engagement, and brand sentiment.
Bi-weekly strategy calls to align on performance and scale.
Closing Note
Our focus is to make Glif synonymous with the future of creative AI. By showcasing its power in a way that is both entertaining and educational, we will capture the imagination of the creator and developer communities. This campaign is not just about generating views; it's about building a movement and ensuring that when anyone thinks of building with AI, they think of Glif first.
Proposal: Glif User Acquisition & Brand Domination Campaign
Retainer: $10,000/month
Commitment: 3 months minimum ($30,000 upfront, excluding campaign budget)
Content Style: All content will be designed to make sophisticated AI technology feel simple, powerful, and accessible, focusing on the incredible outcomes the agents produce.
Our mandate is to drive mass user acquisition for the Glif platform by dominating the conversation around "creative AI" and establishing Glif as the undisputed leader for the next generation of creators and developers.
Content Activation
Our strategy will leverage a hybrid model, combining the high-production quality of an in-house team with the massive scale of our public creator network. The content will not focus on technical jargon but on visually spectacular demonstrations of Glif's power.
Content will anchor around three core pillars:
Demonstrating Unfair Advantage: Showcasing the platform's incredible speed and efficiency in a competitive, entertaining format.
Unlocking Creative Potential: Making the platform feel fun, relatable, and easy to use through authentic, story-driven content.
Solving Practical Problems: Highlighting Glif's ability to streamline complex workflows for a more business-oriented audience.
We’ll mobilize Virality’s network to push these messages across TikTok, X (Twitter), and Instagram Reels, utilizing the following high-impact formats:
The "AI vs. Human" Challenge: A series of fast-paced, split-screen videos pitting a Glif agent against a human expert in a time-based challenge (e.g., "Can an AI build a video game faster than a human developer?"). This format is designed for maximum "wow" factor and social sharing.
"We Gave an AI Agent a Viral Challenge": A narrative-driven UGC series where creators document their process of using Glif to achieve a fun goal (e.g., "I asked an AI to create a theme song for my dog"). This showcases the platform's creative potential in a relatable way.
"Viral Workflow" Slideshows: Educational yet engaging slideshows that break down a complex task into simple steps, with each step being "powered by" a Glif agent (e.g., "How to create a viral ad campaign in 60 seconds").
Investment and ROI
Upfront Commitment: $90,000 (covers the first 3 months of the retainer and campaign budget).
Ongoing Retainer: $10,000/month.
Campaign Budget: $60,000 for the initial 3-month campaign, deployed across the in-house team and a high-RPM public campaign.
What’s included:
Comprehensive content strategy and execution using a hybrid in-house and public creator model.
Production of high-quality, "hero" video assets for core messaging.
Management of a high-volume UGC campaign to drive mass awareness and distribution.
Detailed weekly reporting on user acquisition, engagement, and brand sentiment.
Bi-weekly strategy calls to align on performance and scale.
Closing Note
Our focus is to make Glif synonymous with the future of creative AI. By showcasing its power in a way that is both entertaining and educational, we will capture the imagination of the creator and developer communities. This campaign is not just about generating views; it's about building a movement and ensuring that when anyone thinks of building with AI, they think of Glif first.