Veil of Night
Proposal Masterworks
Proposal Masterworks
Proposal: Masterworks Lead Generation & Brand Authority Campaign
Retainer: $8,000/month
Commitment: 1-month pilot campaign ($25,000 total upfront investment)
Content Style: All videos will be sophisticated, data-driven, and educational, simplifying complex financial concepts while maintaining the premium brand integrity of Masterworks.
Our mandate is to drive qualified investor leads by educating a new, financially savvy demographic on the value of blue-chip art as a premier alternative asset class.
Content Activation
Our curated team of intelligent creators, specializing in finance and investing, will create and distribute content that demystifies the art market.
Content will anchor around simple, viral hooks designed to educate audiences on three core ideas:
Blue-chip art as an asset class that has historically outperformed the S&P 500.
Masterworks as the exclusive platform unlocking the "secrets of the wealthy" for a new generation of investors.
The stories and legacies behind iconic artists, building cultural capital and justifying the high value of the assets.
We’ll mobilize a hand-picked, in-house style team to push these messages across TikTok, Instagram Reels, and YouTube Shorts, ensuring every piece of content is brand-aligned and compliant.
Creators will be incentivized to master the following proven formats:
The "Data-Driven Flex": A direct, visually compelling format showcasing the incredible returns of blue-chip art compared to traditional investments, using data from the Masterworks track record.
"The Story of a Masterpiece": A mini-documentary style video that builds an emotional and historical connection to a specific piece of art or artist, positioning it as a tangible piece of cultural legacy.
"Unlocking the Art Market": An educational slideshow that presents Masterworks as an insider's guide to a previously inaccessible world, breaking down the barriers to entry for a new audience.
Investment and ROI
Upfront Commitment: $25,000 (covers the full pilot month retainer and creator budget).
Ongoing Retainer: $8,000/month.
Campaign Budget: $17,000 for the pilot, deployed on a retainer basis to a dedicated in-house team of creators to ensure the highest quality and consistency.
What’s included:
Comprehensive content strategy tailored for a sophisticated financial product.
Full campaign setup with a dedicated team, rigorous quality control, and compliance oversight.
Creation of a library of evergreen educational content for use across all marketing funnels.
Detailed weekly reporting on lead generation metrics and audience engagement.
Bi-weekly strategy calls to align on performance and scale.
Closing Note
Our focus will be on generating a high volume of qualified investor leads while solidifying Masterworks' position as the undisputed leader in the alternative investment space. This campaign will not just generate views; it will educate and convert a new, untapped demographic of ambitious investors, building a pipeline of high-LTV customers and creating a powerful moat of social proof that competitors cannot replicate.
Proposal: Masterworks Lead Generation & Brand Authority Campaign
Retainer: $8,000/month
Commitment: 1-month pilot campaign ($25,000 total upfront investment)
Content Style: All videos will be sophisticated, data-driven, and educational, simplifying complex financial concepts while maintaining the premium brand integrity of Masterworks.
Our mandate is to drive qualified investor leads by educating a new, financially savvy demographic on the value of blue-chip art as a premier alternative asset class.
Content Activation
Our curated team of intelligent creators, specializing in finance and investing, will create and distribute content that demystifies the art market.
Content will anchor around simple, viral hooks designed to educate audiences on three core ideas:
Blue-chip art as an asset class that has historically outperformed the S&P 500.
Masterworks as the exclusive platform unlocking the "secrets of the wealthy" for a new generation of investors.
The stories and legacies behind iconic artists, building cultural capital and justifying the high value of the assets.
We’ll mobilize a hand-picked, in-house style team to push these messages across TikTok, Instagram Reels, and YouTube Shorts, ensuring every piece of content is brand-aligned and compliant.
Creators will be incentivized to master the following proven formats:
The "Data-Driven Flex": A direct, visually compelling format showcasing the incredible returns of blue-chip art compared to traditional investments, using data from the Masterworks track record.
"The Story of a Masterpiece": A mini-documentary style video that builds an emotional and historical connection to a specific piece of art or artist, positioning it as a tangible piece of cultural legacy.
"Unlocking the Art Market": An educational slideshow that presents Masterworks as an insider's guide to a previously inaccessible world, breaking down the barriers to entry for a new audience.
Investment and ROI
Upfront Commitment: $25,000 (covers the full pilot month retainer and creator budget).
Ongoing Retainer: $8,000/month.
Campaign Budget: $17,000 for the pilot, deployed on a retainer basis to a dedicated in-house team of creators to ensure the highest quality and consistency.
What’s included:
Comprehensive content strategy tailored for a sophisticated financial product.
Full campaign setup with a dedicated team, rigorous quality control, and compliance oversight.
Creation of a library of evergreen educational content for use across all marketing funnels.
Detailed weekly reporting on lead generation metrics and audience engagement.
Bi-weekly strategy calls to align on performance and scale.
Closing Note
Our focus will be on generating a high volume of qualified investor leads while solidifying Masterworks' position as the undisputed leader in the alternative investment space. This campaign will not just generate views; it will educate and convert a new, untapped demographic of ambitious investors, building a pipeline of high-LTV customers and creating a powerful moat of social proof that competitors cannot replicate.