Veil of Night
Proposal: MOOD
Proposal: MOOD
Proposal: Mood.com Conversion Campaign
Cycle #1 Target: 5-10M Qualified Views
Virality’s mandate is to scale Mood.com’s reach on TikTok and Instagram with faceless organic content distribution, designed to drive measurable customer acquisition. We will align on content strategy to ensure high-converting angles, focusing first on categories that already demonstrate strong performance for Mood: Sleep and Sex.
Content Activation
The campaign will be structured to deliver both reach and conversion clarity:
Distribution across formats proven to convert for e-commerce products, optimized for virality.
Immediate focus on Sleep and Sex product categories, which are already validated demand drivers.
Iterative expansion into new categories (PMS, Menopause, Energy/Focus) once performance baselines are established.
Centralized creator management to ensure quality control, attribution visibility, and daily performance tracking.
Investment and ROI
Ongoing Retainer: $3,000/month
Campaign Budget: Excluded from the retainer; deployed directly into creator incentives on a performance (RPM) basis.
Included in this partnership:
Full campaign setup, including creator onboarding, detailed guidelines, and media libraries.
Alignment on Mood’s brand positioning and content strategy for high-converting faceless content angles.
Ongoing optimization of campaign RPM, platform targeting, and content iterations to maintain CPM efficiency.
Weekly performance reports with clear CPM and CAC benchmarks.
Bi-weekly strategy calls with Virality campaign managers.
Closing Note
Virality’s focus with Mood.com will be proving organic acquisition works at scale. Goal: Validate faceless organic as a scalable acquisition channel and give Mood a framework to outcompete in the cannabis ecommerce space, where TikTok Shop restrictions make paid scale difficult.
Proposal: Mood.com Conversion Campaign
Cycle #1 Target: 5-10M Qualified Views
Virality’s mandate is to scale Mood.com’s reach on TikTok and Instagram with faceless organic content distribution, designed to drive measurable customer acquisition. We will align on content strategy to ensure high-converting angles, focusing first on categories that already demonstrate strong performance for Mood: Sleep and Sex.
Content Activation
The campaign will be structured to deliver both reach and conversion clarity:
Distribution across formats proven to convert for e-commerce products, optimized for virality.
Immediate focus on Sleep and Sex product categories, which are already validated demand drivers.
Iterative expansion into new categories (PMS, Menopause, Energy/Focus) once performance baselines are established.
Centralized creator management to ensure quality control, attribution visibility, and daily performance tracking.
Investment and ROI
Ongoing Retainer: $3,000/month
Campaign Budget: Excluded from the retainer; deployed directly into creator incentives on a performance (RPM) basis.
Included in this partnership:
Full campaign setup, including creator onboarding, detailed guidelines, and media libraries.
Alignment on Mood’s brand positioning and content strategy for high-converting faceless content angles.
Ongoing optimization of campaign RPM, platform targeting, and content iterations to maintain CPM efficiency.
Weekly performance reports with clear CPM and CAC benchmarks.
Bi-weekly strategy calls with Virality campaign managers.
Closing Note
Virality’s focus with Mood.com will be proving organic acquisition works at scale. Goal: Validate faceless organic as a scalable acquisition channel and give Mood a framework to outcompete in the cannabis ecommerce space, where TikTok Shop restrictions make paid scale difficult.